You'll probably understand I get very frustrated, every time I've got to convince people about the importance of mobile...
So her it is, in short. So don't ask me ever again. Just read.
let's go mobile
first things first
Adaptive design should be applicable to the normal browser on a laptop, not the other way around. So firstly you design the mobile version of your project, and then the laptop version. The laptop version is richer and has more possibilities. I think you get the picture?
conversion and conversation
advertising in paper
He went very silent when I asked him if he measures the mobile part of his online campaign...
Don't get me wrong; you still need to advertise in print. It's very important. But try to measure your KPI's the same way you do in the analogue world. It's as simple as that.